The neighborhood Sears store may be fading from view in America, with hundreds of stores closing with regularity during the venerable retailer’s recent battle with bankruptcy. But there was a time when the original Sears, Roebuck & Co. was a major player in the home-building industry. From 1908 to 1940, Sears sold more than 70,000 kit houses in North America through its mail-order catalog operation. Sears sent the future homeowners everything they needed to build a sturdy, stylish home from the ground up. More than 440 different home designs were available, and the materials were delivered pre-cut and ready to assemble. Hundreds of these homes still exist, particularly in the Midwest, often with the current occupants not realizing that they live in a “Sears Modern Home.”
Tere tulemast meie Searsi kataloogi avalehele:
The Sears houses would be shipped by rail and then delivered by truck to the home site. A typical Sears Modern Home kit contained about 25 tons of materials, with more than 30,000 pieces.
1908. aastal avaldatud Searsi esimene kataloog sisaldas 44 kodustiili, mille hind ulatus 360 dollarist 2,890 dollarini. Torustik, elektriseadmed ja küttesüsteemid ei sisaldunud baashinnas.
Sears pakkus rahastamist alates 1912. aastast, hüpoteeklaenude intressimäärad jäid vahemikku 6–7 protsenti, viieks kuni 15 aastaks. Müük saavutas haripunkti 1929. aastal, vahetult enne suurt depressiooni.